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you know when design is so good that you take it for granted? well that is exactly how i feel about SAUL BASS, the man responsible for the unforgettable imagery that goes with most of the hitchcock films- the unforgettable vertigo poster! he makes the most out of color and gestural line so that the empty space around the design matters almost more than the imagery. the whimsical childlike markings and line work speak volumes without hitting you over the head with what it's all about. i love saul bass!